Established in 1855 in Brussels, Belgium, Leysen has grown into a prestigious high-end jewelry brand, earning the title of "Royal Jewelry Supplier" from the Belgian royal family in 1967. With over 600 specialty stores across China, Leysen boasts a comprehensive jewelry sales network spanning the entire country.

Amidst the dynamic retail landscape, Leysen faces the common challenges of serving a diverse customer base and navigating fluctuating market demands. To stay agile and responsive, while also meeting both general and personalized analytical needs, Leysen has partnered with FanRuan. By harnessing FanRuan's data integration and self-analytics tools, Leysen has overcome analytical hurdles, empowering data-driven decision-making and achieving notable success in the competitive market.

Challenges：

Navigating IT-Business Alignment: Challenges in Data Utilization at Leysen

Leysen's IT operations have made significant strides in building data warehouses and BI systems, yet they grapple with aligning with evolving business needs. In the conventional IT-business collaboration model, the business department outlines requirements, and the IT department executes development. However, this approach often entails high communication costs as IT and business personnel engage in extensive discussions on data analysis logic, presentation formats, and data validation. This process proves time-consuming and labor-intensive. Moreover, existing systems encounter challenges in secondary data processing, further complicating data utilization.

Recognizing these challenges, Leysen's IT department acknowledges that while business users possess some data analysis skills, they lack self-service analytics tools. This limitation hinders them from fully harnessing data to drive effective business decisions.

Solutiuons

Unleashing Data Mastery: Leysen's Journey with FineBI

To tackle these challenges, Leysen opted for a self-service analytics tool, empowering business users to conduct their own analysis while IT handles platform construction. The choice of FineBI from FanRuan Software perfectly aligned with Leysen's requirements.

In 2021, Leysen partnered with Fanruan Software to develop a user analytics platform. This platform offers a self-service data analysis environment, enabling business users to analyze data independently, thereby enhancing analysis efficiency and reducing communication costs between IT and business departments. By leveraging this platform, business users can maximize data utilization and contribute significantly to business development.

Empowering business users to become data analysts requires two key initiatives: IT readiness and comprehensive training and promotion programs. With their deep business acumen and grasp of metric analysis logic, business users can effectively wield data as a powerful asset for informed decision-making and business growth.

IT personnel's preparation improves both data security and accessibility

IT personnel play a pivotal role in enhancing data management and accessibility within FineBI. They establish new data connections and organize database tables into distinct categories, such as financial, inventory, sales, and member data. This meticulous organization greatly improves data accessibility and management efficiency.

Configuring user and data permissions is equally crucial to ensure data security and compliance. IT personnel meticulously manage data permission control, creating specific roles for accessing sensitive data like cost-related information. This tailored approach ensures that only authorized users can access sensitive data, maintaining data integrity.

Guiding self-service analysts in accessing imported data is paramount. A comprehensive data dictionary is indispensable, offering clear definitions of fields across various business domains and their associations. This serves as a valuable reference for analysts, empowering them to navigate and utilize data more effectively in their analysis and decision-making processes.

Training empowers business personnel for self-service analysis

To effectively train business self-service analysts, emphasis must be placed on fostering motivation and a sense of achievement. At Leysen, the training program is structured into two phases, each comprising five sessions. These sessions encompass explanations of basic operational knowledge, platform usage guidelines, sharing of exemplary case studies, addressing common usage questions, and rewarding participants with certificates and corresponding incentives.

As of now, Leysen Group has successfully trained nearly 100 self-service analysis users, with approximately 70 individuals granted access to analytical accounts and actively utilizing the platform. These users represent various departments including the National Operations Center, Product Supply Chain Department, Member Marketing Department, Finance Department, Human Resources Department, Marketing Department, Risk Control Department, and Executive Office. Notably, each department is equipped with at least two self-service analysts capable of autonomously querying detailed data and creating dashboards tailored to meet their department's specific data analysis needs.

Unveiling the potential: remarkable cases in business-driven data analysis at Leysen

Through self-service analysis, Leysen has observed numerous exceptional cases. These instances not only demonstrate the impressive data analysis skills of our business personnel but also underscore the immense potential of data analysis in boosting employee efficiency, fostering customer loyalty, optimizing product management, and enhancing operational effectiveness.

Improve employee efficiency and customer loyalty

In today's consumer-driven landscape, the retail industry's triumph hinges not solely on efficient employee management but also on fostering and fortifying consumer loyalty while maximizing each customer's long-term value. The operations center team spearheads the creation of store sales analysis reports, delving into pivotal data like item pricing, average transaction values, and repeat purchase rates. Armed with these insights, the operations team can craft tailored solutions for store enhancement, optimizing product displays and sales strategies to drive substantial improvements in sales efficiency.

Concurrently, the member marketing department conducts meticulous analyses of member data and tracks real-time activity feedback. This endeavor furnishes robust data support for refining marketing campaign planning, ultimately heightening campaign effectiveness and bolstering consumer loyalty and satisfaction.

Optimize product management

At the heart of product data analysis lies the essence of inventory management, wherein the focus is on scrutinizing product structure and monitoring inventory turnover. Leysen harnesses this approach primarily to assess inventory status and ensure seamless product supply. Through meticulous analysis of sales and inventory scenarios, Leysen optimizes inventory allocation strategies to maintain adequate product supply.

For instance, colleagues in the Product Supply Chain Department craft inventory analysis dashboards equipped with preset warning thresholds. This facilitates real-time automated monitoring of inventory status. Additionally, these dashboards offer the capability to drill down to sub-brands, furnishing a lucid and intuitive comprehension of inventory and sales trends. Ultimately, this automated approach streamlines inventory-sales monitoring, ensuring operational efficiency.

Enhance operational effectiveness

The scrutiny of store operational efficiency revolves around vigilantly monitoring performance and pivotal operational metrics, including sales performance, tracking, and overall efficiency. Leveraging FineReport's data entry feature, the Brand Communications team seamlessly integrates data from various platforms into the self-service analytics platform. This integration facilitates multidimensional analysis, empowering the team to fine-tune subsequent marketing strategies and campaigns for optimal outcomes.

Insights

FineBI: Empowering Excellence at Leysen

Since its inception in 2021, FineBI has become an integral tool across Leysen, spanning vital business areas from supply chain to member services. With over 30 reports and 70 analysts, it empowers departments with its user-friendly self-service capabilities. This ensures each department has dedicated analysts leveraging FineBI's robust features, backed by comprehensive documentation.

The adoption of FineBI's self-service analysis tool has led to an impressive 80% increase in business efficiency. This allows IT personnel to focus on platform stability and data accuracy, resulting in a remarkable 50% enhancement in the reporting platform's stability.