FanRuan Transforms Hongkong Land's
Data Management with Unified Analytics

With a rich history dating back to 1889, Hongkong Land is a prominent, publicly-listed property investment, management, and development group. Operating across major Asian cities like Hong Kong, Singapore, Beijing, and Jakarta, the company boasts a portfolio of over 850,000 square meters of prime office and high-end retail properties, with approximately 450,000 square meters located in Hong Kong's Central district alone. Its subsidiary, MCL Land, is widely recognized as a leader in residential development in the region.

As Hongkong Land's market presence continues to grow, the company faces an increasing number of projects for implementation and operation, resulting in a significant surge in data volume. In response to this challenge, Hongkong Land has partnered with FanRuan Software to establish an integrated data analytics platform. This collaborative effort aims to address the pressing need for efficient data processing and analysis in today's rapidly evolving business landscape. By overcoming fragmented data and manual processes, the collaboration with FanRuan is instrumental in enhancing operational efficiency and laying the groundwork for continued growth in the digital era.

Challenges：

Fragmented Data and Manual Processes: The Primary Hurdles in Hongkong Land's Digital Transformation

During its early digital development stages, Hongkong Land implemented various business systems, including the Traffic Flow System and Project Foot Flow System. Despite their maturity, these systems operated independently due to the absence of a centralized data collection and analysis platform, resulting in fragmented data silos. The lack of a comprehensive early warning mechanism for critical operational data and the inability to customize alert thresholds based on specific project management characteristics hindered key business leaders from promptly identifying risks and taking appropriate actions.

Furthermore, the existing systems failed to meet user needs, leading to a significant portion of data aggregation and analysis being conducted manually using Excel spreadsheets. Relying on manual processes impeded the timeliness, accuracy, and comprehensiveness of information. This posed a significant limitation to effective decision-making in the rapidly evolving landscape of digital transformation.

Solutiuons

Bridging Data Systems: FanRuan’s Unified Data Analytics Platform

In response to these business challenges and the growing need for improved oversight, Hongkong Land acknowledged the importance of establishing a unified data analytics platform. This platform would centralize management and enable precise analysis of the group's operational data. Consequently, in June 2021, Hongkong Land partnered with FanRuan Software to launch the Hongkong Land Data Analytics Platform project, constructing a comprehensive data analysis system.

FanRuan's solution focuses on a business management dashboard and employs a comprehensive strategy. This approach enables hierarchical analysis from regions to individual malls and covers various business lines, such as investment, operations, stores, finance, membership, and activity analysis. Moreover, the system incorporates a data-driven early warning platform, offering closed-loop alerts through indicator adjustments, executive dashboard optimization, and mobile push notifications. Additionally, data is accessible across multiple devices, including large screens, PCs, and mobile devices, ensuring comprehensive accessibility and visibility.

Integrated data systems and automated data collection save labor

Utilizing the FanRuan tool, Hongkong Land has developed dashboards for both daily and monthly reports. These dashboards seamlessly integrate with multiple business systems, autonomously collecting data and significantly reducing manpower requirements. Corporate management is empowered to monitor the group's operational data from anywhere, at any time.

Through this initiative, Hongkong Land has effectively addressed issues related to data timeliness, accuracy, and comprehensiveness. Furthermore, the integration of various systems has eradicated data silos, empowering business personnel and enhancing overall business value.

Daily and monthly reports enhance fine-grained management

The dashboard system facilitates the generation and management of daily and monthly reports at both project and regional levels. The daily report presents aggregated data on sales, foot traffic, vehicle flow, and membership status for each shopping center, providing real-time operational insights for management. In parallel, the monthly report offers comprehensive financial data, including income, expenses, NOI (Net Operating Income), net profit, and budget execution status, aiding management in making informed decisions.

To address deeper business analysis needs, FanRuan's visual data analysis platform features robust drill-down capabilities. This enables management to delve into individual shopping centers or specific business modules, swiftly identifying the root causes of issues and determining the necessary course of action. Furthermore, the system supports personalized alert settings, allowing each project to establish specific alert thresholds tailored to their respective management requirements. If data exceeds these thresholds, the system automatically notifies the appropriate personnel, ensuring prompt response and issue resolution. This refined management approach and effective decision-making tool greatly enhance support for the group's business operations.

Permission configuration enables efficient and secure collaboration

With FanRuan's flexible permission configuration and data isolation features, Hongkong Land offers a secure, unified data collaboration and analysis platform for administrators across regions, individual stores, and specific business modules. This platform ensures that each administrator can efficiently access and analyze data within their scope of responsibility without concerns about data leakage or confusion. This innovative solution enhances data collaboration between different levels and departments, providing robust support for the continuous development and optimization of group operations.

Multi-terminal data display adapts to diverse analytics scenarios

With the aid of FanRuan products, data can be comprehensively showcased through dashboards, PC terminals, and mobile devices, catering to various usage scenarios and providing users with a more convenient and intuitive data experience. Whether for large-scale meetings or daily data queries in the office, users can easily access and interpret the information they need, achieving efficient data utilization.

Insights

Embracing the Digital Era: Hongkong Land's Data-driven Future

The collaboration with FanRuan has significantly enhanced data application for Hongkong Land. By constructing a comprehensive data analysis system, they have achieved seamless data integration and optimized utilization. Automating data collection and processing has greatly reduced the burden of manual operations. Furthermore, secure and efficient data collaboration and alert mechanisms ensure that managers at all levels can perform precise analyses on a unified platform. The ease of multi-terminal data access further boosts data availability and operational efficiency.

Moving forward, Hongkong Land plans to leverage this robust data analysis platform to continuously explore new ways to enhance business value through data. They aim to innovate in maximizing data utilization, achieving impactful data-driven outcomes and implementations.