FanRuan Powers Red Bull's Decision-Making,
Leading the Charge in FMCG Innovation

Established in 1984, Reignwood Group has built a global presence, boasting over 100 branches and subsidiaries. Among its notable entities, Reignwood Fast Moving Consumer Goods Group, centered around Red Bull, the functional vitamin beverage, holds sway over the global health-focused FMCG beverage industry. With an extensive distribution network and annual sales surpassing 20 billion yuan, it commands a formidable position in the market.

However, despite the initial strides made by Red Bull's information systems, the shifting landscape of market dynamics and product diversification has brought inherent limitations to light. Recognizing this, the decision was made to integrate FanRuan products, to enhance data integration, analysis, and visualization capabilities. This strategic move was driven by the vision of empowering management with sharper insights to facilitate informed decision-making.

Today, FanRuan stands as the linchpin of data management within Reignwood Group. It offers comprehensive reports tailored to meet the diverse analytical needs of various departments. These reports are seamlessly accessible across multiple terminals, facilitating thorough data analysis and enabling informed decision-making across the organization.

Challenges：

Red Bull's Odyssey from Information System Challenges to Digital Transformation

Red Bull confronts several pressing challenges in its information system advancement. Despite possessing ERP and CRM systems that cover critical business aspects, the company grapples with keeping up in today's fast-evolving technological landscape. While Red Bull has taken strides to harness mobile technology for marketing endeavors, it remains deficient in integrated and decision-making information systems.

Having adhered to a single-product management model for close to two decades, Red Bull finds itself lagging in the development of comprehensive systems, particularly as the market transitions towards product diversification. To confront these deficiencies, Red Bull necessitates more sophisticated and adaptable products capable of delivering advanced decision analysis and business intelligence.

Moreover, the company's progression toward financial digitization encounters hurdles due to the overall level of digitalization within the financial sphere. Despite Red Bull's shift from a process-oriented to an information-driven operation, substantial improvements in financial digitization remain imperative.

Solutiuons

Boosting Performance: FanRuan Integration for Data-Driven Decisions

In response, the Information Management Department collaborated with various departments to implement the FanRuan data decision-making platform. This initiative targets the enhancement of existing systems, specifically focusing on visualization, multi-terminal display, and data reporting deficiencies. By harnessing the flexible and convenient features of the FanRuan platform, the group aims to elevate its service capabilities and standards for mid-to-senior-level information system reports. With FanRuan's robust custom data reporting functionality, the platform empowers the group to deliver more comprehensive and insightful reports tailored to the needs of mid-to-senior management.

FanRuan SFA data platform enables efficient collaboration among multiple roles

Built upon the FanRuan data decision-making platform, the group has developed an SFA (Sales Force Automation) data platform. This innovative tool empowers decision-makers to analyze business personnel visits comprehensively, facilitating informed decisions based on metrics such as visit completion rate and order quantity.

The platform's drill-down functionality enables management to access detailed sales, inventory, and other data from various sales units and representatives. This data serves as a valuable tool for assessing and guiding the performance of business personnel.

Through the accompanying mobile app, salespersons receive push notifications and easily track their progress toward targets. Individual sales targets are set, and data on actual work is collected to display achievement rates for over 7000 employees. Real-time updates on work completion status motivate salespersons, with badges awarded for exceeding targets, fostering a sense of achievement.

For management, the platform provides insights into salespersons' rankings and organizational performance. These rankings offer valuable insights into employee enthusiasm and product line progress. Additionally, the company can offer rewards or implement improvement measures based on employees' work achievement combined with sales performance, further incentivizing excellence.

Resource management platform accelerates financial digital transformation

In 2021, Red Bull embarked on a journey of financial digital transformation, aiming to transition from traditional finance to digital finance. They established and interconnected new and existing information systems, forming a foundational framework driven by "IT+DT" (information technology + data technology).

Utilizing FanRuan products, the group developed a resource management reporting platform. Serving as the central system for group budget management, it integrates EKP office processes to oversee the entire process from resource application to financial verification. Moreover, through integration with other business systems, it streamlines approval processes and enhances data collection efficiency by merging business and data flows.

The resource management platform facilitates real-time and efficient collection of data information aligned with business flows. Coupled with BI data analysis and visualization models, this empowers managers at all levels to promptly address operational issues. By making data-driven management decisions, they effectively mitigate risks, enforce controls, and evaluate performance.

Multi-terminal display and push notifications enhance the accessibility and timeliness of data

FanRuan's powerful reporting capabilities empower multiple departments within the group to access flexible and efficient multi-terminal reporting solutions across various dimensions. Whether it's the finance, HR, sales, or production department, from mobile to PC, accessing necessary data is seamless, enhancing decision-making efficiency and business management.

Take, for example, the Marketing Expense Execution Progress Tracking Report, now accessible via the mobile app with daily notifications. Permissions are tailored based on management and brand levels, with push notifications spanning group, brand, and expense types. This tracking encompasses diverse indicators like sales progress, annual budget, and approval progress, offering real-time data updates. Each management level can monitor expense approval and sales progress, compare trends, detect anomalies, forecast risks, and elevate operational management.

Insights

FanRuan: Driving Real-Time Insights & Sparking Red Bull's Digital Revolution

Introducing the FanRuan data decision-making platform has empowered Red Bull with real-time visualization and monitoring of multi-dimensional data, significantly improving the efficiency and quality of business decision-making. This strategic move not only fast-tracked the company's financial digital transformation but also enhanced the accuracy and efficiency of financial management processes.

The implementation of the FanRuan project has been instrumental in propelling the company's digital evolution, strengthening its capacity for data analysis and information management. As a result, it has delivered invaluable insights that have been essential for driving Red Bull's decision-making and developmental endeavors.